The Premier League is lining up other sports leagues for a legal attack on YouTube. The Prem and its fellows contend that YouTube is bound by copyright laws to use its technology to filter out content that infringes the copyright of others. YouTube has contended in suits like these that all it is required to do is take down any content that a copyright holder alerts it to.
I won't get into the legality of the Prem's position. I am not a lawyer, after all.
It does seem to me that the Prem is missing the tremendous good done for it and its broadcasting partners by match clips showing up on YouTube. The Prem's hierarchy and their lawyers don't realize the value of all this creative, free advertising. I would support their concern if entire matches were being distributed via YouTube. That could significantly hurt the value of their broadcasting contracts. But these short clips don't do that. What they do is promote the Prem's product -- better than any marketing or advertising that the league could do itself and FOR FREE.
Just go to YouTube and type in "West Ham United." There are some awesome highlight videos. My favorite was featured at West Ham Till I Die.
I could watch that a bunch. I already have.
There are great clips of Carlos Tévez highlights, too. I also really liked this MasterCard commercial that uses a mix of Spanish and Portuguese, referring to Tévez's time with Corinthians in Brazil and his spot on the Argentina national team.
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